Client
Vamstar
Date
2021-2023
Industry
Healthcare
Role
Design lead / manager
Services
UI/UX, Prototyping, team management, Product management, Branding, Brand Strategy.
Joining an early startup and creating a design team to enhance enterprise-level procurement in the Med-tech and Pharma industries. Vamstars mission in the early days was to improve tender discovery, and tender participation including bidding and price optimisation using machine learning and artificial intelligence to ultimately build an marketplace for buyers and suppliers.
Key takeaways
Start ups are notoriously difficult to manage.
Procurement in MedTech & Pharma is difficult to conquer.
Wearing multiple hats is challenging but rewarding.
Creating a strong design team, and finding their strengths and weakness is rewarding.
Developing a platform that caters to buyers and suppliers in enterprise and SMB, which will ultimately improve time to patient is very rewarding.
Identifying problems
We initially identified problems relating to lack of opportunity visibility; unknown tender requirements; length of time it takes to participate; difficulty in accessing supporting resources; irrelevant content; and lastly lack of communications between buyer and supplier. We later discovered additional problems faced from both a buyers perspective as well as a suppliers perspective once their personas were established.
Ideation
After several rounds of testing and in conjunction with the sales team, it was identified that there were several gaps. Some larger industry-wide problems not easily solved. When we started off in the early days, information provided was very limited, but as we expanded and did more qualitative research, we iterated over the designs to solve some of the identified problems.
Key metrics & Results
Increase in user engagement in key geographical areas
Increase in user participations with key customers
Increase in contract value for customers
